What Attracts Customers to a Parking Lot?

Your parking lot is one of the first impressions that your business makes on potential customers; what is your parking lot saying about you? An old, unappealing parking lot could actually be turning customers away before they even step foot in your store, while a professionally-paved surface could attract new customers who are driving by.

Here are three qualities that attract customers to a parking lot:

• A Smooth, Beautiful Surface. First and foremost, a newly-paved parking lot with a deep black finish and freshly-painted parking lines stands out – in a good way. When you are driving, you tend to avoid cracks and potholes; parking is no different! These kind of blemishes are not only unsightly, they put your customers at risk of injuring themselves and damaging their vehicles.
• Available Spots. Nobody likes driving around in circles waiting for a parking spot to open up. Can your current lot accommodate the parking needs of your customers? The quality of your asphalt surface is important, but the quantity of spots available should not be taken lightly either.
• Proper Draining. Whether it is pouring rain or melting snow, your parking lot needs to sufficiently drain any water on its surface. Not only will standing water lead to the premature deterioration of your asphalt parking lot, your customers will not want to park their car or walk through a massive puddle outside of your business.

Does your parking lot have all three of these qualities? If not, Roccie's Asphalt can help! Whether you need to expand the size of your commercial parking lot, resurface it, or add a drainage solution, you can count on Roccie's to provide a high-quality job at an affordable rate. Homes and businesses in New York and Connecticut have counted on us for their paving needs for more than 50 years, so call us today for a free consultation at 1-888-88-ROCCIES.